Facebook Custom Audiences

Configuration details for the Facebook Custom Audiences integration.

Destination Setup

Go to https://app.hightouch.io/destinations

Click "Create Destination" in top right

Click "Authorize a new Facebook Custom Audiences acccount"

Complete the OAuth flow with Facebook

After being redirected back to Hightouch, select an Ad Account using the Dropdown and then click "Save"

Connecting Facebook Custom Audiences to a query

All that you have to do to connect a query to Facebook Custom Audiences is setup mappings between the columns returned by your SQL query and Facebook.

The columns on the left hand side are from the SQL query and the columns on the right hand side are from the Facebook Ads

Special Mappings

The mappings supported by Facebook are pretty standard with a few exceptions, e.g.