Mixpanel

Configuration details for Mixpanel

Via the Mixpanel destination, Hightouch can create and sync users.

Setup

To find the setup keys, navigate to Settings -> Project Settings -> Overview -> Access Keys.

Mode

Upsert

In this mode, new users will be inserted into Mixpanel and all user attributes will be kept up-to-date within MoEngage.

This mode is good for the following scenarios:

  • You want to push objects into Mixpanel and want to keep the data up-to-date

Upsert has three configuration parameters:

Name

Details

Hightouch Column Containing Mixpanel User ID

The name of the Hightouch column (id, created_at, first_name) that acts as distinct ID in Mixpanel.

Hightouch to Mixpanel Default Field Mappings

A list of common user attributes that will be pushed to new users in Mixpanel.

Hightouch to Mixpanel Custom Field Mappings

A list of custom user attributes that will be pushed to new users in Mixpanel.

In addition, Hightouch will also append the query ID (found in the url bar) to the ht_query list property in Mixpanel i.e. if the user is part of the queries with IDs 2 and 7, Mixpanel will have ht_query: [2,7].